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Home » Archives by category » Worth A Look (Page 44)

7 Steps The Napa Valley Vintners Took To Hit An Auction Grand Slam

UPDATED 5:44 A.M., JUNE 3 TO INCLUDE FINAL AUCTION RESULTS NEWS RELEASE (PDF). The stunning $16.9 million comeback of the 2013 Auction Napa Valley was no accident. While improved economic conditions most certainly made a contribution, the record-shattering total relied on a year’s worth of introspection, strategic thinking and the sort of precise and back-breaking […]

June 2, 2013 | Filed under Worth A Look | Read More

Online Advertising Page-View Fraud Growing

“Page views” rank as one of the major metrics of online advertising. PAGE VIEWS = MONEY Generally, the more page views, the more money an online publication can charge for their advertising. FALSELY INFLATING PAGE VIEWS IS DISHONEST But artificially inflating the number of page views by cutting articles into smaller and smaller chunks is […]

May 27, 2013 | Filed under Effective Advertising,Worth A Look | Read More

Auction Napa Valley: Give Bottle To Wine’s Sweaty Heroes

I ran a link May 23 about Auction Napa Valley that went to the 19,900+ subscribers of  Wine Industry Insight’s daily News Fetch: “ANV tickets sold out, but you can still participate.” I’ve also read various other articles about the arrival of the auction high-rollers in their Bentleys and McLarens who are already tooling around wine […]

May 23, 2013 | Filed under Worth A Look | Read More

News Fetch Is Expanding, Looking For Editorial, Ad Sales Staff

NOTE: All inquries by email, please: lperdue@ideaworx.com News Fetch has been a one-man (Lewis Perdue) band since its first issue on March 31, 2010. It started out as my daily web surfing to keep myself informed. And as others in the industry realized what I had been doing, they asked for copies. And so it […]

May 21, 2013 | Filed under Worth A Look | Read More

Subscription Inflation From Wine Advocate — All It Seems, And Less

$199 subscriptions for the trade? This piece from Dr Vino got me thinking: The Wine Advocate introduces new terms for the trade The more expensive subscription does come with something valuable: a specific license for a specific number of words to use on a shelf talker, web site or brochure: See the T&C for more.  […]

May 20, 2013 | Filed under Worth A Look | Read More

Mea Culpa, Willamette Valley OREGON

Yep, I was in too much of a hurry when I wrote this header for the May 13 issue of News Fetch: As the headline in the body clearly stated – Jackson Family Wines buys another Willamette Valley vineyard – the vineyard was in Oregon, not Washington. Having had a son at the University of Oregon […]

May 14, 2013 | Filed under Worth A Look | Read More

BottleRock: A Giant Reason For Locals To Avoid Napa This Week

Hunker down! BottleRock is nigh! Anywhere downtown, south of downtown or getting to the Napa Expo area is likely to resemble a Los Angeles freeway Thursday May 9 – Sunday May 12 Jumbo music festival on track Napa businesses brace for BottleRock BottleRock traffic, prices vex NVC students Clearly a terrific opportunity for well-heeled music […]

May 6, 2013 | Filed under Worth A Look | Read More

US Says Constellation Can Acquire Grupo Modelo’s U.S. Business

NEWS RELEASE Constellation Brands Receives DOJ Clearance to Proceed with Acquisition of Grupo Modelo’s U.S. Business ~ Company to become #3 producer and marketer of beer for the U.S. ~ VICTOR, N.Y., April 19, 2013 – Constellation Brands, Inc. (NYSE: STZ and STZ.B), Anheuser-Busch InBev (Euronext: ABI; NYSE: BUD), and Grupo Modelo, S.A.B. de C.V. […]

April 19, 2013 | Filed under Worth A Look | Read More

Kokomo Winery Launches 2nd Vintage of Sonoma State Cellars

NEWS RELEASE Healdsburg, CA — 3) Over the past two years Kokomo Winery has worked closely with the Wine MBA students at Sonoma State to create a real-world project in the business of wine. On April 20 the students will celebrate another successful vintage at Release Party #2 on the grounds of Timber Crest Farms […]

April 5, 2013 | Filed under Worth A Look | Read More

An Open Letter from a Woman Vintner

By Kat McDonald Art+Farm Wine Napa, California I am a vintner in Napa and I have a wine that has found an audience – primarily of women. We did not make this wine and name it with that intention. The wine is called, the girls in the vineyard.  The girls, in this case, refer to […]

April 4, 2013 | Filed under Worth A Look | Read More