Discounting Boosts January Wine Sales Modestly

Discounting helped boost off-premise wine sales to modest gains in January according to scanner data from The Nielsen Company for the four-week period ending Feb 5, 2011. Wines costing more than $20 per 750ml, topped the off-premise sales. Overall sales were up 5.2% with U.S. wines gaining 6.4% and imports up 2.3%.

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Also In This Article:

The full text of the following sections is available to Wine Executive News).

• ALL  PRICE SEGMENTS DISCOUNTED, 5 OF 7 GAINED DOLLAR VOLUME
  
• IMPORT MARKET SHARE HOLDS STEADY
• TOP FIVE VARIETALS

FULL SPREADSHEET AVAILABLE

The Nielsen Company spreadsheet that includes the data on which this article is based is available here for Wine Executive News subscribers. Even this full spreadsheet represents just a very small fraction of that available to Nielsen clients.

PREVIOUS 2010 NIELSEN SCAN DATA IN WII

• Nielsen: $10 Wines Lead Off-Premise Sales Amid Modest Price Cuts
• Higher Priced Wines Dominate Off-Premise
• Off-Premise Sales Continue Modest Gains, But $20+ Soars 18.5%
• Discounting Drives US Sales Up 3.6%, Imports Slide, $20+ Wines Still Lead
• US Sales Up 5.9%, Imports Flat, $20+ Wines Still Lead Way
• Imports Down, Domestics Edge Up, $20+ Wines Lead Way
• $20+ Wines Continue To Lead Off-Premise Trading Up
• Wine Industry Recovery: A Graphical Glimpse
• Consumers Starting To Trade Up?
• Jan. Nielsen Data: $20+ Revives, Domestic Brands Outpace Imports Almost 7:1
• Does “Trading Down” Really Exist?

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