Why Using Flash Can Kill Your Advertising And Web Site Traffic

A large percentage of users now browse with Flash blockers or with Flash turned off. And this is what they see: Flash — especially auto-running video — is ranked among the most annoying things on the web, especially when multiple flash sessions launch suddenly and turn the web page into a twitchy, blinking eyesore that […]

May 4, 2015 | Filed under Worth A Look | Read More

Millions In USDA Export Funds Now Available To Ag/Wine Trade Associations [And An Apology]

First, the apology: I should have found the USDA’s  April 7 calls for proposals in the Federal Register sooner. It was pretty well buried and I stumbled across it almost by accident while trying to write an article about how the Wine Institute spent the $20+ million it has received from this program over the […]

April 30, 2015 | Filed under Worth A Look | Read More

OIV Turns Global Wine Export Numbers Into Art

April 28, 2015 | Filed under Worth A Look | Read More

Questions The Wine Institute Found Un-Tenor-able

Below is the complete email sent to the Wine Institute who objected to the “tenor” of with the questions and said it would  not answer or cooperate. I had sent the initial questions in hope of getting a response and following up with further questions. The first of a series of articles can be found […]

April 16, 2015 | Filed under Worth A Look | Read More

Winery Marketer Gives It Up To Help Terminal Cancer Patients Have One Good Day

Lewis Perdue asked his friend Peter Nowack to write the following for of Wine Industry Insight. We have published it here with light editing and hopes for a recovery that amazes his doctors. By Peter Nowack (writing about himself, as a client, in the third person) Avid winery marketer, blogger and social media persona, Peter […]

April 13, 2015 | Filed under Worth A Look | Read More

Cuvaison Estate Wines Sells Calistoga Winery and Tasting Room

NEWS RELEASE Napa Valley Winery Is Consolidating to Its Carneros Winery and Tasting Room NAPA, Calif., April 2, 2015 – Cuvaison Estate Wines announced today the sale of its Calistoga winery and tasting room in northern Napa Valley. Purchased by the Schmidheiny family of Switzerland in 1979, the Calistoga winery was home to Cuvaison Estate […]

April 2, 2015 | Filed under Worth A Look | Read More

Vintank Acquired By Award-Winning Digital Agency

Vintank, which has served the wine industry customer insights from more than a billion social media conversations has been acquired by W2O Group, a diversified digital agency in San Francisco providing advertising, public relations, software and creative services. The acquisition was announced March 30. No purchase price was given. Vintank will probably be rebranded, said […]

March 30, 2015 | Filed under Worth A Look | Read More